Clarice Wong

is a Product Designer.

Utilizing best design practices, to achieve company goals.

Case Study 1

Stream+

27%

increase of monthly revenue

Introducing a streaming bundle with Netflix, AppleTV+, and discovery TV was marketed exclusively for existing mobility customers to purchase at a monthly price.

Case Study 2

Auto-pay by bank

2%

increase in pre-authorized bank setup

A strategy to decrease use of credit card payment from our monthly customers due to high interchange fees on the business.

Other works

Illustrations

Freelance infographics, marketing materials, and character designs for various companies.

About me

Designer. Ceramicist. Food adventurer.

I am a seasoned designer with 15+ years of experience across the creative industry, starting from video games to advertising, and now as a Lead UX designer for Koodo in the telecom sector. My work is all about delivering smart, effective designs that achieve business goals without compromising customer's usability.

Beyond the office, I channel my creativity into ceramics and apparel making. I’m also an enthusiastic food lover, always on the lookout for a delicious meal to treat my taste buds right.

Let’s create something extraordinary together!

Case Study 1

Stream+

In partnership with Netflix, AppleTV, and Discovery; Stream+ is a streaming bundle, marketed exclusively for mobility customers to purchase at a monthly price.

The goal

Introduce Stream+ loud and proud, and eliminate potential drop-offs between purchasing and activation of the product.

Results and learnings

A 94% activation completion rate, with a 27% increase in self-serve add-ons revenue and 95% retention into the next year.

Case Study 2

Auto-pay by bank

The goal

Reduce credit card fees and convert customers to bank payments through careful strategy and placement.

The process

Understand business goals and finance thresholds, work with directors and stakeholders, research user scenarios, and align the customer experience with the business objective.

Results and learnings

The project resulted in a 2% increase in conversion towards bank payments, while preparing the system for more dynamic payment methods and notifications.

Other works

Illustrations

Freelance infographics, marketing materials, and character designs for various companies.

BlockHack Expo (BHX)

A series of personified characters created for BlockHack Expo to represent and give a connection to the attendees.

BlockHack Week Toronto event poster
Shuffl Inc. (Bunz)

Illustrative scenarios and individual characters for the BTZ cryptocurrency launch, bringing the brand to life through infographics and marketing materials.

Maple

Social and marketing illustrations for a virtual healthcare provider, making the medical brand feel friendly and approachable.